Bring tech to its climax
We respect the external libraries and tools. But when they fall short of expectations, we build our own tech tools to tackle tough problems in our rapidly changing and intensely competitive market.
Those tools power our family of apps and help us make more informed decisions. Take a look at some of the solutions we've developed so far.
MarketingX
Marketing Analytics Platform
To see the big picture of the marketing spend and actual or predicted revenue from each cohort of users, we build our own in-house marketing analytics platform: MarketingX.
It provides centralized dashboards with the most up-to-date data to help our growth team make more informed decisions while analyzing and optimizing ad campaigns.
But its most powerful ability is...
Making future revenue predictions so that we can estimate the long-term profitability of the campaign from day one.
RevenueX
Ultimate revenue maximization engine
RevenueX is the ultimate in-app purchase tracking and revenue maximization engine that we developed internally to power our family of apps.
We've created many success stories leveraging RevenueX. Now is time to launch the beta version of our first commercial B2B product to other publishers.
Sema
Precision telemetry and big data intelligence
Data is the core foundation of our product engineering. In hyper-scale mobile publishing, generic dashboards fail to reveal the granular behavioral signals that truly matter.
We built Sema to unify raw telemetry across our entire ecosystem. Our custom query and cohort analysis pipelines transform billions of event streams into immediate, deterministic product insights.
Every app in our portfolio syncs directly into Sema—giving our product teams, data scientists, and engineers real-time clarity with zero lag.